Sports entrepreneur advises BYUH students

John Korrf[Story and photo by Mike Foley, originally published online in the BYU-Hawaii Newsroom, October 1, 2002]

A prominent sports marketing and event management businessman took time on October 1st from a nearby professional golf tournament to advise BYU-Hawaii School of Business students on practical aspects of entrepreneurship.

John Korff [pictured at right], President of Korff Enterprises, Inc., based in New York City, told the students, “Entrepreneurship is the art of taking a risk. A truly successful entrepreneur is somebody who can identify the risk in a situation, and then minimize it.  You do not get scared of risk, you just figure out a way around it.”

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