Desperately needed products

[Story and photo by Mike Foley: Published originally in the BYU-Hawaii online “Newsroom,” January 20, 2004]

Humanitarian marketing: selling desperately needed
products for people who can’t afford to buy them

Will HartzwellThe co-founder and partner in a unique water pasteurization equipment company with widespread potential in developing countries faces the challenge of trying to market a desperately needed product to people who can’t afford to buy it.

Will Hartzwell [pictured at right], president of the Honolulu-based Safe Water Systems, told BYU-Hawaii business students in the Jan. 20 Entrepreneurship Lecture Series that he and his partner formed their company about nine years ago with the “very powerful humanitarian mission…to significantly improve the health quality of life worldwide” through clean water.

“Our philosophy is the more we make, the more we can help people…and benefit the entire world,” he said.

Hartzwell shared some startling statistics: [Read more…]